My favorite logo is Nike because i use that brand when i play sports. Yes, i use it a lot so i know what it looks like. The logo is the word NIKE. There isn't really a symbol of anything except the little arrow thing and something like a football or basketball. The color changes a lot, it depends on the color of the background. It makes me think of sports and sports equipment. Makes me feel like i should buy it. Probably i just haven't ever noticed.